Our Work
Real Results From
Real Clients
Every project starts with a free review. Here is what happens after we fix the systems.
Our team comes from data science and data engineering backgrounds. We make sure your data is clean, find where you are losing money, build the insights you are missing, and increase your revenue.
Clients Served
Digital Projects
Client Retention
We fix the underlying data, tracking, and workflow issues across your website and marketing systems using data science, so you can see what's working, improve conversion, and generate more revenue from better decisions.
Our Web + Marketing Systems Fix is a one-off project designed to identify and implement the structural improvements that help your marketing perform better, reduce wasted spend, and give you clearer visibility on what is actually driving results.
We focus on the key areas that usually cause lost opportunities and wasted budget in ad spend. Find out where you have wasted money on ads and save it.
Often traffic is fine but the offer is not compelling enough. We sharpen your messaging so prospects understand why they should choose you.
Improve the pages that matter most so more visitors turn into real enquiries and paying customers.
Make the journey from ad to website to enquiry to sale clear and effective. Remove friction at every step.
Improve lead handling and follow-up structure so no opportunity slips through the cracks. Clean reporting that tells you what is happening.
Know the type of customer who is buying so you can target them. Understand which marketing actually brings in customers — what type of content, what channels.
We review your website, offer, enquiry flow, tracking, and current marketing structure to identify the biggest gaps costing you money.
You receive a clear view of what is costing you visibility, conversion, or efficiency — prioritised by impact so you know exactly where to focus.
We fix the agreed priority areas so your marketing becomes more measurable, better structured, and easier to improve going forward.
We run heatmap and click-tracking analysis across your key pages to see where visitors engage, where they hesitate, and where you are losing them — so we can fix the layout, messaging, and flow.
Get Your Free ReviewWe build you a clean marketing dashboard that connects your ad spend, website traffic, enquiries, and revenue — so you can see what is actually working and stop guessing.
Get Your Free ReviewUsing data engineering and customer segmentation, we identify exactly which type of customer converts, from which channels, and what content drives them — so you can target with precision.
Get Your Free ReviewEvery project starts with a free review. Here is what happens after we fix the systems.
The quoting system alone has paid for itself ten times over. We're sending professional quotes the same day now — and winning jobs we would have lost before.
Merlins completely rebuilt how we handle candidates. The CRM, the website, the pipeline — everything is connected now. We went from manual spreadsheets to a fully automated system.
We had no idea how much business we were losing from our old website. Merlins rebuilt it, fixed our Google Ads tracking, and within weeks we were getting enquiries we never would have seen before.
Our free review covers your website, ads, tracking, lead handling, and conversion flow — then tells you exactly what to fix first.
Book Your Free ReviewNo contracts. No obligation. If you don't find it valuable, you owe us nothing.
The Web + Marketing Systems Fix is designed for businesses that know their marketing could be working harder — but are not sure where the real problems are.
From construction to automotive, healthcare to retail, we partner with market leaders across every vertical.
Companies served and counting
BordoDesign went from 12 enquiries/month to 60+ after our systems fix
Reduction in quote turnaround time — BordoDesign now sends same-day quotes
Woodside Motor Services tripled quality enquiries from the same ad spend
Client retention rate — businesses stay because the results speak for themselves
It starts with a free review. No obligation, no pressure — just clarity on what is costing you money.
Get Your Free ReviewReview delivered in 48 hours. Results within 30 days. No contracts, ever.
Merlins Group was founded by two technical founders with deep roots in data science and data engineering. Our team has worked with Capgemini, Capita, IM Group, Aston University, University of Northampton, University of Birmingham, and Birmingham City Council — and we bring that enterprise-grade rigour to every marketing systems project: clean data pipelines, proper tracking architecture, and structured analytics.
One of our founders started in Human-Computer Interaction (HCI) — understanding how humans interact with digital interfaces. That research is now published in Ergonomics, and it underpins everything we do: every page, every funnel, every conversion path is built on how people actually behave — not guesswork.
We apply machine learning, behavioural analytics, heatmap analysis, conversion modelling, and customer segmentation to find where your marketing is leaking money. We fix broken attribution, build proper data flows, and give you dashboards that tell you what is actually driving revenue — not vanity metrics.
Alongside these enterprise engagements, we have worked with hundreds of SMEs across construction, retail, recruitment, automotive, and more — bringing the same data-driven approach to every business we touch.
We will review your website, offer, enquiry flow, tracking, and current marketing structure — and show you exactly where the biggest gaps are.
